Built for Apple Intelligence
AuraBook Pro 16"
Mind-bending speed. Effortless AI.
Supercharged by M4 Max Neural Silicon with up to 128GB unified memory.
Select Finish: Space Black
Silicon ArchitectureM4 Max Neural Silicon (38 TOPS)
Finish ShownSpace Black
38 TOPS
16-Core On-Device Neural Engine
Grade 5
Aerospace Titanium Chassis
3000 Nits
Peak Outdoor HDR Brightness
72 Hours
Expedition Marathon Battery
The Ecosystem Lineup
Explore the latest flagship innovations.
NEW PRODUCTFrom $2,499
AuraBook Pro 16"
Mind-bending speed. Effortless AI.
M4 Max (16-core CPU, 40-core GPU)Up to 24 hours video playback
$104.12/mo. for 24 mo.
APPLE INTELLIGENCE BUILT-INFrom $999
AuraPhone 16 Pro
Titanium. So strong. So light. So Pro.
A18 Pro (6-core CPU, 6-core GPU, Hardware Ray Tracing)Up to 27 hours video playback
$41.62/mo. for 24 mo.
SPATIAL COMPUTINGFrom $3,499
AuraVision Studio
Welcome to the era of spatial computing.
Dual-chip architecture: M2 CPU + R1 real-time spatial processing chipUp to 2.5 hours general use with external battery pack
$145.79/mo. for 24 mo.
EXTREME ENDURANCEFrom $799
AuraWatch Ultra 2
Next level adventure. Ultimate endurance.
S9 SiP with 64-bit dual-core processor and 4-core Neural EngineUp to 36 hours standard use, 72 hours in Low Power Mode
$33.29/mo. for 24 mo.